Almost alcohol

Some people like to drink and that’s cool. Some people choose not to, and that’s also cool.

dupe DRINKS is for any of those people, but mostly for those who want to enjoy a non-alcoholic drink without compromising the great taste. 

As part of a passion project, I teamed up with illustrator Kitt Saraza to create a hypothetical mocktail brand dupe DRINKS. I came up with the concept, named the drinks and wrote the messaging for each one, while Kitt took control of the art direction, illustration and design.

Shoutout: Kitt Saraza