A sweet slice of history

Demel is widely known as Austria’s most famous café.

For hundreds of years, they’ve served royalty, locals and travellers alike, tempting them with hand-crafted cakes and great-tasting coffee. 

Brimming with a rich history that’s largely been unchanged, visiting a Demel café is like stepping into a Viennese time machine. 

But their website wasn’t reflecting that. It failed to capture the excitement and fairytale flair that the café is celebrated for.

As part of a rebrand, I was asked to help Demel refresh their sound for the 21st century while maintaining its strong heritage. I worked with a talented designer to create an immersive user journey that was much like visiting the cafe itself — full of life, tradition and wonder. 

Check out the full website here.

Shoutout: Katharina Gilbert (design) at DO & CO