Bring the love

Let’s face it, couples counselling gets a bad rep.

People tend to think wanting to work on your relationship = something’s really wrong.

Blueheart’s argument? Quite the opposite.

The relationship and sexual health app came to us to shift their tone of voice from ‘oh no! your relationship is in trouble - let’s fix that for you’ to ‘your love is a skill - let’s help you master it’.

I teamed up with Opening Line’s founder and strategist Zosia to write copy for Blueheart’s

• Brand narrative

• Overrall TOV

• Web copy

• App store copy

• Email

• Social

  Shoutout: Zosia Swidlicka (Strategy)