✦ Viren ✦

Making moves for active women everywhere

Role Sr. Copywriter, naming, TOV & Ecommerce | Studio Opening Line | Client: Viren | Sector Sports & Fitness | Collaborators Zosia Swidlicka and Verity Morris

More info Making moves.

It’s high time activewear stepped up to the plate.

Viren is a new high performance apparel brand, born to empower resilient women everywhere. Obsessed with quality at every step, Viren brings transparent testing, long-lasting fabrics, and ethical practices to a category bloated with mainstream brands that cut corners left, right, and centre. In a collaborative effort with Opening Line, I worked closely with the studio’s founder, Zosia, to capture this specific attitude in the brand’s naming and tone of voice, all the way down to web and product copy.

See the website in action here.

WEB COPY

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