Making moves

It’s high time activewear stepped up to the plate.

Viren is a new high performance apparel brand, born to empower resilient women everywhere. Obsessed with quality at every step, Viren brings transparent testing, long lasting fabrics and ethical practices to a category bloated with mainstream brands cutting corners left, right and centre. In a collaborative effort with Opening Line, I worked closely with the studio’s founder, Zosia, to capture this specific attitude in the brand’s naming and tone of voice, all the way down to web and product copy.

See the website in action here.

Shoutout: Zosia Swidlicka and Verity Morris of Opening Line